Trade fair preparation for exhibitors

Plan your trade fair appearance to perfection

Keep track of important deadlines, tasks and dates. From stand planning and on-site organisation to following up on your contacts: this checklist guides you step by step through your trade fair participation at K.

A person is using a digital form on a laptop to register online for an event organised by Messe Düsseldorf.

Before the trade fair

Well prepared for K

Prepare your trade fair presence step by step: set your objectives, organise your stand and team, and let your target audiences know you’ll be attending.

Messe Düsseldorf’s online services enable exhibitors and visitors to manage their bookings, services and trade fair appearances digitally. The exhibitor portal allows numerous processes to be carried out conveniently online.

Exhibitor Registration

Plan your participation and check deadlines

Set your trade fair objectives, your budget and your desired stand space. Register your participation and record key deadlines and responsibilities in a shared schedule.

cost calculator, stand construction, mock-up

Organise stand construction and technical requirements

Coordinate your stand concept, exhibits and fittings. Plan easily accessible presentation and meeting areas, as well as the necessary connections. Take technical guidelines and required approvals into account.

Professional trade fair logistics using lorries to ensure the on-time delivery of exhibition stands, exhibits and event equipment to Messe Düsseldorf.

Services

Book services and logistics

Order any services you require, such as cleaning, catering or additional stand staff, in good time. Coordinate the delivery, set-up and storage of your exhibits, and make sure to factor in dismantling and return transport from the outset.

Business travellers on their way to Messe Düsseldorf. The excellent transport links make the exhibition centre quick and easy to reach for international visitors and exhibitors.

Travel & Accommodation

Arrive comfortably, enjoy a relaxing stay

Find all the key information on travelling to the event, parking facilities and accommodation near the exhibition centre.

Trade fair tickets are checked at the entrance to Messe Düsseldorf using a QR code scanner. This digital ticket verification system ensures quick access to the exhibition grounds.

Customer vouchers

Invite customers and arrange appointments

Invite existing and potential customers to your stand in a targeted manner. Use customer vouchers, arrange meetings and prepare suitable presentations and documents. Decide how you will document contacts and next steps.

During the fair

Everything at a glance

Organise your business contacts with Scan2Lead, quickly find your way around the interactive hall plan and use the trade fair app for the latest information. 

With Messe Düsseldorf’s Scan2Lead SMART app, exhibitors can scan visitor passes using their smartphones. This mobile solution enables rapid digital lead capture and the direct transfer of contact details to sales and CRM systems.

Scan2Lead

Record contacts and document conversations

Record contact details, interests and the outcome of conversations straight away. Document agreed next steps and responsibilities. With Scan2Lead, you can digitally capture trade fair contacts and make them available for follow-up.

Messe Düsseldorf’s digital hall map helps visitors and exhibitors find their way around the exhibition grounds and enables them to navigate quickly to halls, exhibitors and events.

Interactive hall plan

Find your way quickly

Find your way around the exhibition grounds, locate halls, stands and services, and plan your route directly on the interactive hall map.

AI-generated

Everything you need with the K app

Your digital companion

The app combines exhibitor and product search, digital tickets, trade fair news, an events calendar and an interactive site map all in one app. 

Messe Düsseldorf’s Service Point serves as a central point of contact for visitors. It offers personalised advice and assistance with tickets, digital services, finding your way around and general enquiries.

Contact

Here to help you personally

Do you have any questions about your exhibition stand, services or what to expect on site? Find the right contact person for technical and organisational support.

After the fair

Stay informed and visible

Discover highlights and trends in the newsletter, look back on the key moments in the review and stay visible all year round with our off-season products.

magazine

Newsletter

Industry news

Stay up to date with the latest trends, developments and exclusive insights from your sector. Our free newsletter summarises the most important information for you in a concise and reliable manner.

An evening event featuring live entertainment and networking as part of a trade fair organised by Messe Düsseldorf. The varied programme of events encourages personal interaction and creates memorable experiences.

Review 

Impressions, insights and trends

Take a look back at the trade fair with the key highlights, facts and figures, exciting reports and impressions.

Illustration Off-Season-Produkte-Circle_338x338

Marketing Services

Off-season products

Visible all year round – a 365-day digital presence, from social media to newsletters.

Subscribe to our newsletter

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