Trade fair preparation for exhibitors
Plan your trade fair appearance to perfection
Keep track of important deadlines, tasks and dates. From stand planning and on-site organisation to following up on your contacts: this checklist guides you step by step through your trade fair participation at K.
Before the trade fair
Well prepared for K
Prepare your trade fair presence step by step: set your objectives, organise your stand and team, and let your target audiences know you’ll be attending.
Exhibitor Registration
Plan your participation and check deadlines
Set your trade fair objectives, your budget and your desired stand space. Register your participation and record key deadlines and responsibilities in a shared schedule.
Organise stand construction and technical requirements
Coordinate your stand concept, exhibits and fittings. Plan easily accessible presentation and meeting areas, as well as the necessary connections. Take technical guidelines and required approvals into account.
Services
Book services and logistics
Order any services you require, such as cleaning, catering or additional stand staff, in good time. Coordinate the delivery, set-up and storage of your exhibits, and make sure to factor in dismantling and return transport from the outset.
Travel & Accommodation
Arrive comfortably, enjoy a relaxing stay
Find all the key information on travelling to the event, parking facilities and accommodation near the exhibition centre.
Customer vouchers
Invite customers and arrange appointments
Invite existing and potential customers to your stand in a targeted manner. Use customer vouchers, arrange meetings and prepare suitable presentations and documents. Decide how you will document contacts and next steps.
During the fair
Everything at a glance
Organise your business contacts with Scan2Lead, quickly find your way around the interactive hall plan and use the trade fair app for the latest information.
Scan2Lead
Record contacts and document conversations
Record contact details, interests and the outcome of conversations straight away. Document agreed next steps and responsibilities. With Scan2Lead, you can digitally capture trade fair contacts and make them available for follow-up.
Interactive hall plan
Find your way quickly
Find your way around the exhibition grounds, locate halls, stands and services, and plan your route directly on the interactive hall map.
Everything you need with the K app
Your digital companion
The app combines exhibitor and product search, digital tickets, trade fair news, an events calendar and an interactive site map all in one app.
Contact
Here to help you personally
Do you have any questions about your exhibition stand, services or what to expect on site? Find the right contact person for technical and organisational support.
After the fair
Stay informed and visible
Discover highlights and trends in the newsletter, look back on the key moments in the review and stay visible all year round with our off-season products.
Newsletter
Industry news
Stay up to date with the latest trends, developments and exclusive insights from your sector. Our free newsletter summarises the most important information for you in a concise and reliable manner.
Review
Impressions, insights and trends
Take a look back at the trade fair with the key highlights, facts and figures, exciting reports and impressions.
Marketing Services
Off-season products
Visible all year round – a 365-day digital presence, from social media to newsletters.