Shaping the Circular Economy

The circular economy in the rubber and plastics industry

The plastics and rubber industry’s most significant area of focus is the circular economy

No other task has occupied the sector as much in recent years as the establishment of a functioning circular economy for polymeric materials. The vision: new types of materials containing at least some proportion of post-consumer recycled (PCR) raw materials – guaranteed to be of the same quality as virgin materials, and simple and safe for any processor to use. The circular economy starts with K.

Circular economy: definition and basic principles

What is meant by the circular economy?

The circular economy is an economic model that aims to keep materials and products in circulation for as long as possible.

Hand lässt gelbe Granulatkörner in einen mit Folie ausgekleideten Behälter mit gelbem Granulat rieseln; daneben ein Metallzylinder.

Basic principles and how the circular economy works

The circular economy is based on the ‘’ principle: Reduce, Reuse, Recycle. For the plastics and rubber industry, this means:

  • Reduction = reducing material consumption and waste production: In the plastics industry, this means producing less new plastic and using recycled materials instead.
  • Reuse = Extending the service life of products through repair and reuse: Through innovative design approaches, plastic products can be designed in such a way that they are easier to repair or repurpose.
  • Recycling = Returning materials to the production process: The development of efficient recycling processes for plastics and rubber plays a key role here, enabling materials to be reused after their initial phase of use.

Products are designed to be durable and easy to repair or recycle. Materials are used efficiently and waste is minimised.

Why is the circular economy so important?

The circular economy is particularly important for the plastics and rubber industry in combating rising resource consumption and environmental impact. Depending on the product, material and process, circular processes can reduce the use of primary raw materials and the volume of waste generated.
Recycling and reuse can help to reduce the demand for primary raw materials and prevent waste

The circular economy starts at K.

EU Circular Economy Action Plan

What is the EU Circular Economy Action Plan?

The EU Circular Economy Action Plan is a comprehensive strategy by the European Union to promote the circular economy in Europe. The action plan comprises a series of measures and initiatives aimed at keeping products and materials in use for longer and preventing waste.

Kreislaufwirtschaft: Rohstoffe, nachhaltiges Design, Produktion, Vertrieb, Nutzung/Wiederverwendung/Reparatur, Sammlung, Abfall, Restmüll.

Key objectives and measures of the EU Circular Economy Action Plan

  1. Product design and production: Promoting design approaches that make products more durable, repairable and recyclable.
  2. Consumer empowerment: Supporting consumers in making informed choices and promoting sustainable consumption.
  3. Waste management: Improving waste collection and recycling to recover valuable materials and minimise landfill.
  4. Promoting markets for secondary raw materials: Creating markets for recycled materials and promoting the use of secondary raw materials in production.
  5. Sector-specific measures: Specific measures for key industries such as the plastics, construction, textiles and electronics sectors.

Significance for the plastics and rubber industry

The EU Circular Economy Action Plan is of particular relevance to the plastics and rubber industries. It promotes the development and implementation of recycling technologies that increase the use of recycled materials and reduce dependence on virgin plastic. The industry is encouraged to expand the use of recycled and circular materials and to develop solutions for a more efficient use of resources. Implementing the measures set out in the Action Plan can help companies use resources more efficiently, further develop circular systems and tap into new business opportunities.

What does the circular economy mean for businesses?

The circular economy represents a significant paradigm shift for businesses. It offers businesses opportunities to use materials more efficiently, close material loops and further develop processes. Businesses that adapt to this change at an early stage can not only boost their competitiveness but also help to conserve primary raw materials and keep materials in circulation for longer.

Benefits of the circular economy for businesses

  1. Cost savings: By reusing materials and optimising production processes, businesses can reduce their raw material and waste disposal costs.
  2. Promotion of innovation: The need to design products that are more durable and recyclable opens up new opportunities for innovation in design and technology.
  3. Competitive advantages: Companies that integrate circular approaches into their products and processes can set themselves apart from the competition and tap into new markets.
  4. Brand loyalty and reputation: Consumers are placing increasing value on sustainability. Companies that commit to the circular economy can strengthen their brand and foster customer loyalty.

Forecast growth of the market for recycled plastics

Source: Fortune Business Insights

  • 2023
    billion USD
  • by 2032
    billion USD

Challenges and Adaptations

  1. Product design: Companies must design their products so that they are easy to repair and recycle. This may require a shift away from existing design principles.
  2. Supply chain management: Integrating circular principles into the supply chain can be complex and often requires new partnerships and collaborations.
  3. Investments in technology: To ensure effective recycling processes and material recovery, significant investment in new technologies and facilities is often necessary.
  4. Regulatory requirements: Companies must adapt to new legal requirements and standards arising from the circular economy.

Focus topics at K 

K is focusing on the key issues for the future with ‘ : Shaping the Circular Economy’, ‘ : Embracing Digitalisation’ and ‘ : Caring about People’. Recycling, digital processes, social responsibility and the promotion of young talent demonstrate how the plastics industry remains sustainable, innovative and fit for the future.

Shaping the Circular Economy

Shaping the Circular Economy

Plastics cycles must be closed. Let’s lead by example!

Embracing Digitalisation

Embracing Digitalisation

The extent of digital connectivity influences a company’s success.

Caring about People

Caring about People

The focus is on the responsible use of resources and future prospects for young professionals.

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Frequently asked questions about the circular economy

The circular economy in the plastics and rubber industry at a glance
Find out more about the basics of the circular economy, recycling processes and the use of recycled materials. Here you will find answers to the most important questions regarding circular solutions, sustainable product design and the opportunities the circular economy offers businesses.