Marketing Packages

Greater visibility with our marketing packages

Simple. More. For you. Effective reach and high-quality leads at the world’s leading trade fair for the platics and rubber industry.

Showcase your company effectively in the trade fair media for K. Harness the international potential for success of the event to tap into new markets, expand your business areas and position your brand globally.

The K stands for boundless innovation: the technologies, products and trends on display are regarded as trailblazers for the future of the entire industry. In addition to its strong on-site presence, the K also offers digital marketing channels with a global reach, which will increase your visibility in the long term.

In addition to the media package, flexible marketing packages are available to help you specifically expand your reach and generate qualified leads – easy to book and precisely tailored to your marketing and sales objectives.

The Right Marketing Package for Your Success

Whether you’re a start-up, a medium-sized business or an international corporation – with the marketing packages from the K, you can quickly and easily find the right solution for your marketing and sales objectives. Boost your visibility, expand your reach and generate qualified leads at the world’s leading trade fair for the glass industry.

The standard media package for exhibitors includes the placement of your logo in the exhibitor directory and a video in your exhibitor profile. For greater visibility, we recommend adding one of our marketing packages:

Comparison table
Features	Start Prices valid from January 2028	Our tip Professional Prices valid from January 2028	Premium Prices valid from January 2028
Company presentation
Your basic listing in the exhibition media This listing is already included in your media package and forms the basis of your media presence. The compulsory basic listing in the alphabetical exhibitor directories includes your full address and contact details, as well as your hall and stand number. In addition to the basic listing, a short entry in the product categories is included in the media package. If you do not select this option, we will automatically publish the focus category you specified when registering for the trade fair. Publication medium: Portal including company & product search Mobile app D:vis (digital visitor information system) at the exhibition centre Catalogue (print) Entry in the exhibitor directory
Showcase your business to its best advantage! Using moving images, you can quickly and efficiently give potential new customers an insight into your company to build trust. The video will appear on your exhibitor profile on the online portal . Once we have confirmed your video booking, you can upload it yourself via your exhibitor profile on the online portal. There is no deadline for uploading videos! Publication medium: portal, including company and product search Company video
Your logo across all media Visibility and attention through the placement of your company or brand logo: when you book the ‘Logo A–Z’ package, your logo will appear in the relevant A–Z exhibitor lists in the trade fair media: • in the online exhibitor and product search on our portal • in D:vis (the visitor information system) on the exhibition grounds • in the trade fair app • and in the exhibitor directory of the printed catalogue. This allows you to feature your logo across various communication channels, regardless of how visitors prepare for or follow up on the event! Publication medium Portal Mobile app D:vis (digital visitor information system) at the exhibition centre Catalogue (print) Logo A–Z
Your logo on the hall plan Visibility and attention through the placement of your company or brand logo: when you book the ‘Logos on Hall Plans’ service, your logo will appear on the hall plans in the exhibition media: • on your stand space on the interactive hall plan on the portal (main exhibitors only) • on your stand space in the interactive hall plan on the D:vis information screens (main exhibitors only) • and on your stand space in the printed Visitors’ Guide (main exhibitors only). This allows you to feature your logo across various communication channels, regardless of how visitors prepare for or follow up on the event! Publication medium: Interactive hall plan Visitors’ Guide (print) Logo on all hall maps
Make sure you stand out in the search results that are relevant to you! The keywords you have booked will be displayed to visitors when they actively search for these terms within your search results. This ensures that you appear in the relevant search results for terms that are important to your business ! Your keywords will appear in the online exhibitor and product/brand search on the online portal, as well as in the D:vis visitor information system on site. Publication medium: Portal including company and product search D:vis (Digital visitor information system) on the exhibition grounds Search results keywords	1	2	3
Stand out! Catch the eye of potential new customers and visitors every time they search. A coloured border around your online listings will make you stand out. The coloured border appears next to each of your listings in the search results of the online exhibitor database and the D:vis visitor information system, and includes the label ‘Premium Exhibitor’. Publication medium: Portal including company and product search D:vis (Digital visitor information system) at the exhibition centre Premium listing
Product präsentation
Be sure your target audience will find you! Visitors use the product categoriesto find out specifically about new suppliers and manufacturers of solutions, products and services in the run-up to the trade fair. Take advantage of this and boost your new customer business by presenting the product categories relevant to your company comprehensively and sustainably. Guide potential new customers straight to your stand! You are free to choose the product categories that are relevant to you. Publication medium: Portal including company and product search Mobile app D:vis (digital visitor information system) at the exhibition centre Catalogue (print) Product category assignment	4	6	8
Your product in detail! With video content, you can present your products and services quickly and efficiently to potential new customers. The video will appear on your exhibitor profile on the online portal . Once we have confirmed your video booking, you can upload the videos yourself via your exhibitor profile on the online portal (.mp4 format; max. 500 MB per video). There is no deadline for uploading the videos! Publication medium: Portal, including company and product search Product video	4	6	8
Boosting your search rankings made easy Place your listing at the top of the search results – with the ‘Top of the List’ listing! Being amongst the top three providers displayed in a product or service sector significantly increases your chances of securing new business contacts. The ‘Top of the List’ listing enables you to stand out effectively from the competition. Not only will you appear in one of the top three positions in your chosen product category, but your listing will also be highlighted with a distinctive coloured border and labelled ‘Top Exhibitor’ in digital media. For each product category, only a maximum of three exhibitors can secure a ‘Top of the List’ position. Be sure to secure your place in the most popular product categories well in advance! Top-of-the-List		1	2
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Digital & Trade Fair Facts – Online and On-site Reach

Maximum visibility before, during and after the trade fair: digitally across all channels and in person where decisions are made.

With the marketing packages from K 2028 you can ensure maximum visibility both digitally and on-site. Reach your target audience via the website, newsletters, social media, as well as on the exhibition grounds and in the trade fair media – before, during and after the trade fair. This is how you increase your reach, extend your communication and generate qualified leads right where decisions are made.

3,246

Exhibitors

from 65 countries

168,660

visitors

from 157 countries

532

journalists

from 41 countries

97%

satisfaction

among exhibitors and visitors

7.2 million

page views

on the website

1.8 million

visits

to the website

71,740

followers

on social media

135,000

subscribers

to the newsletter

Further marketing opportunities for you

In addition to the marketing packages, K offers further flexible advertising and presentation opportunities to help you specifically boost your visibility. Whether in the exhibition media, on the exhibition grounds or via digital channels – position your brand exactly where it will have the greatest impact and generate additional reach as well as qualified leads.