The media package
- digital presence, targeted reach
Your foundation for maximum visibility, targeted reach and qualified leads
With Messe Düsseldorf’s media package, you can ensure your trade fair presence is visible, discoverable and successful. As an integral part of your stand booking, you’ll gain access to key digital trade fair tools – ensuring a presence in the official exhibitor directory, visibility on the website, app and social media, as well as year-round digital discoverability for visitors and journalists.
The ideal foundation for lead generation and matchmaking – before, during and after the trade fair. Discover all the services on offer.
Contents of the Media Package
Three building blocks for your digital trade fair presence
A successful trade fair presence begins long before the first day of the event. The media package forms the digital foundation of your trade fair presence and ensures that your company is found, understood and contacted. With three coordinated components, we specifically enhance your visibility, networking and communication – before, during and after the trade fair.
Your digital presence at the trade fair
Your exhibitor profile is the central point of contact for trade visitors and journalists. Showcase your company prominently in the exhibitor database, be found by the right audience and make valuable contacts.
- Publication of your company profile, corporate and product news, including product or corporate videos (DE/EN) as eye-catchers
- Automatic transfer of your content from the previous event
- Multilingual presentation via an integrated translation function
- Direct links to your website and social media channels
Digital tools to help you prepare for the trade fair
With the digital tools included in the media package, you can prepare your trade fair presence efficiently and systematically. Keep track of every step, send targeted invitations to customers, qualify leads and network early on – for less effort and greater impact ahead of the trade fair.
- Prepare yourself perfectly – with the checklist in the exhibitor dashboard, you can keep track of all your tasks.
- Invite specific customers and qualify leads using the Customer Invitation Tool.
- Boost your visibility with free, personalised promotional materials.
- Network efficiently – arrange appointments and maintain contacts with Fair Match.
Our communication for your success
Your visibility doesn’t end at the exhibition stand. As part of the media package, your company will be integrated into wire’s year-round communications – via Messe Düsseldorf’s digital channels, media and campaigns. This allows you to increase your reach in the long term, strengthen your brand presence and maintain a lasting presence with your target audience.
- Visible across all channels: website, app, digital displays and selected print media.
- International reach: global advertising campaigns, both digital and traditional.
- Present all year round: newsletters, social media and PR in relevant trade publications.
- Be found more easily: Ongoing SEO and SEA marketing for maximum discoverability.
Reach that generates leads
International visibility with measurable sales success
K is the world’s leading trade fair for the plastics and rubber industry and a proven platform for generating high-quality leads. With trade visitors from all over the world, a highly qualified visitor profile, strong media presence and digital reach channels, you can reach exactly the decision-makers who are relevant to your business.
The result: targeted contacts, high-quality leads and sustainable business development – on-site, digitally and well beyond the duration of the trade fair.
3,246
Exhibitors
from 65 countries
168,660
Visitors
from 157 countries
532
journalists
from 41 countries
97%
satisfaction
among exhibitors and visitors
7.2 million
page views
on the website
1.8 million
visits
to the website
71,740
followers
on social media
135,000
subscribers
to the newsletter
Our packages to help you achieve your trade fair goals
Marketing packages for maximum visibility and successful lead generation
From basic visibility to targeted lead generation: K’s marketing packages offer flexible, practical solutions for exhibitors of all sizes and with every communication objective. Whether it’s brand building, increasing reach or achieving specific sales targets – choose the right package, book easily and get started straight away.
Questions & Answers
You can book all packages and individual services conveniently via the Exhibitor Shop (Online Order System – OOS). You’ll also find detailed descriptions and prices there.
Yes. In addition to our marketing package solutions, you can book individual advertising formats on a targeted basis – e.g. advertising in the exhibition media, at your stand or on the exhibition grounds. This allows you to extend your reach where it will have the greatest impact for you. Bookings are also made via the Exhibitor Shop (Online Order System).
We recommend booking early to secure the best placements in the media as well as limited-availability packages (e.g. Event Partner packages). This way, you’ll benefit from maximum reach even in the run-up to the trade fair.
The media flat rate is invoiced together with your stand booking. Invoicing for other media services is handled transparently via the Exhibitor Shop (Online Order System). With vouchers, for example, you only pay for tickets that are actually redeemed (‘pay per use’).
Your success is measurable: reach figures, leads, newsletter response rates, banner clicks and the number of vouchers redeemed are all available to you. In addition, tools such as Scan2Lead allow you to digitally capture all visitor data directly at the stand and export it for your lead management.
Service & Contact
Do you have any questions about the Lead Package?
Our sales partner, NEUREUTER FAIR MEDIA, will be happy to advise you.
NEUREUTER FAIR MEDIA GmbH
Email: k@neureuter.de
Service helpline: +49 201 36547 330